Who We Are

We’ll make proper introductions and begin our journey of mutual understanding.

The Problem

We’ll get insight into your biggest pain-points, and ideate solutions that solve them.

Goals

From actionable to pipe dream, we want to know what this work should do in the next 6 months, 6 years, 60 years.

Audiences

Who are we talking to? On what intersections are they open to receiving your message?

Mandatories

Well look at what’s working and make sure our efforts converge.

Opportunities

2 Birds 1 Stone? Low hanging fruit? What are some easy wins can we add like icing on the cake and help to sweeten the deal?

Scope of Work

We’ll set out from the beginning to clearly define the deliverables so there’s no suprises down the road.

Timeline

Working with your goals and schedule, we’ll determine the timeline and phases for the project.

Budget

Getting an understanding of your budget early allows us to activate those production partners as soon as possible.

Creative Brief

We’ll wrap up everything we discuss into a concise but thorough doc that outlines the project.

Payment Terms

We’ll agree to the rate and define payment terms. Usually, we accept a deposit to begin a project, and finalize payment once your deliverables have been.. well.. delivered.

Moodboards

These are collections of images and concepts that serve as aspiration for your project, and begin to establish a compelling tone.

Creative Pathways

Think of these as the main ideas. Typically jobs include 3-5. Whether it’s a branding project, or campaign, a few key directions stick out and define the direction of all the touchpoints moving forward.

Rationale

We’ll limit arbitrary creative decisions every step of the way by citing the creative brief, and using the context you provide as a guide. If it can’t be effectively defended, we don’t show it.

Applications

Seeing is believing, and the best way to test creative ideas is to see them in action. Plus, this step is one of the most exciting parts of the process. We’ll do all kinds of mockups, use cases, and renders to bring ideas to life.

Evaluation & Stakeholder Review

We like to get everybody up to speed often and early so decision makers aren’t left in the dark.

Asset Development

After we get the green light we’ll craft the deliverables for your project.

File Suite

We’ll break down any and all components giving you a library of assets to utilize on your own.

Project Guides

Along with the files themselves, we’ll wrap them in a document or series of docs that explain how to use them.