American Home Shield
When it seems like all of the marketing world is trying to cut corners with generative video, I’m thankful to work with a team that wants to prioritize humans. Employing photographers and directors, production teams, animators and voice over talent.
My AHS Story
Production Partner: testtube.tv
Director of Photography: Roger Okamoto
I think most people can agree that reviews on the web are sus. American Home Shield needed to cut through the noise with videos of real people telling real stories. I’m super thankful for our client partners for bringing us a clear path forward and letting us run. The scale of this project was remarkable. 9 home-owners flown in from around the country to shoot in Atlanta. 72 final video deliverables across: 6 stories, 3 edit lengths, and 4 aspect ratios.
Please enjoy!
2024
Production Partner: testtube.tv
Director of Photography: Roger Okamoto
I’m so thankful for Test Tube Productions, for following through and leveling-up my creative ideas. From pixel perfect high definition phone composites, to cutting a hole in the back of a fridge. Every frame of these spots requires a team of experts with the singular goal to impress.
Real Video Chat
Production partner: Animal Studio
Video chatting with live experts is a game changer for homeowners, but AHS needed help explaining the concept for folks who may not be familiar. For these spots, we had to define a new level resourcefulness by leveraging by audio and video captured in app during actual home fixes.
In defense of the ephemeral.
In pursuit of the perpetual.
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© 2026 Alex Berdis