WesBanco
I’ve collected some of may favorite videos from the last three years. These include a mix of business objectives, platforms, and execution methods— 2D animation, 3D, and live video. Some I made entirely myself, others we’ve tapped on freelancers and whole teams to execute.
Heloc vs Personal Loan
Creative Director: Kevin Corfield
A silly, fun, and easy to understand message for an important financial decision. I was happy to step up for illustration, animation, and sound design.
Growing Your Small Business
Creative Director: Kevin Corfield
Animator: Jordan Hershel
I always love working with Jordan because he adds immense value with no ego. I love how he finds ways to inject delight into each job. The building assembling brick by brick was a choice he made, and it wouldn’t be the same without it.
Tiktok
Creative Director: Kevin Corfield
Producer: Krystle Grandy
Director: Ryan Rust
These were a blast to produce, utilizing our full in-house team to make them happen. WesBanco needed content targeting their burgeoning Gen Z audiences on tiktok. Eagle-eyed observers may even clock a cameo from my son, Pretzel!
Insurance
Creative Director: Kevin Corfield
Animator: Danny Johnson
With WesBanco’s emergence into insurance services, they needed a series of assets promoting their offerings. We had a blast finding and iterating on a new visual language to promote those services.
Mobile Banking How To
Creative Director: Kevin Corfield
Animator: Rodney Johnson
This video was the most technically dense of my time on the account. With step-by-step visuals on transfer funds, bill pay, zelle, and other features, it required a huge amount of organization to recreate and articulate those messages. Thankfully, because Rodney is an enormously talented and organized editor, we made short work of it all.
Mortgage Options
Creative Director: Kevin Corfield
The first thing I ever worked on for this brand is in some ways the most charming. This one uses a simple frame by frame animation and even features an original track from yours truly.
In defense of the ephemeral.
In pursuit of the perpetual.
© 2025 Alex Berdis